Northern Distance Project — Logo & Identity Design

A fun little Logo and pseudo identity design project that was never used. I might have never pitched it to the team now that I actually think about it.

Ideas start on paper with pencil ... scattered across a floor.

As always, the party starts in the sketch book, and then onto a screen only after I’ve identified a strong candidate or two. The final logo idea I run with comes together through a couple of the marks sketched out.

Side note, in the sketches, I also come VERY CLOSE to their final logo done by someone else entirely. It is always so fascinating when I see that naturally happen with zero connection.

Logo wordmark locked up in colour & icons.

Jamie stands with a running vest, a Ciele running hat, her arms on her hips, and a stern look of accomplishment on her face. The Norther Distance Project logo is in the bottom left, seemingly behind Jamies arm, and on the right hand side is the NDP illustrated mountain logo with the text: Berg Lake Trail, DIST 37.7 kms +/- GAIN 1274 m MOVING 4:55:10, Berg Lake Trail out and back on a perfect August afternoon.

Brand & identity kit with fonts & styles.

A logo & identity open for options.

One last comp bringing it all together.

Lauren is leaning over, hands on her knees, eyes closed, gasping for air with a blurred out track in the background after her 10K time trial. The Northern Distance Project track Icon curls off screen to the right behind Lauren but on top of the background, the Northern Distance Project word mark in the bottom left corner, and the words in the bottom center: Rollie Miles Athletic Park, DIST 10.0 kms GAIN 0 m PAIN 100%.

La fin.



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