Northern Distance Project — Logo & Identity Design
January 5 2020 // My Mind, Magrathea
A fun little Logo and pseudo identity design project that was never used. I might have never pitched it to the team now that I actually think about it.
Ideas start on paper with pencil ... scattered across a floor.
As always, the party starts in the sketch book, and then onto a screen only after I’ve identified a strong candidate or two. The final logo idea I run with comes together through a couple of the marks sketched out.
Side note, in the sketches, I also come VERY CLOSE to their final logo done by someone else entirely. It is always so fascinating when I see that naturally happen with zero connection.
Logo wordmark locked up in colour & icons.
Brand & identity kit with fonts & styles.
A logo & identity open for options.
One last comp bringing it all together.
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