Alliecat Peterson 10K TT — Race Kit Design

Everyone is isolating, but runners are still training. Time trials are all the rage in-between stupid push up and food challenges — first time isolaters 🙄. So I find myself making a race kit design for some logo practice.

Needless to say, when Allison mentions a 10K time trial, I immediately get to work in-between the impending anxiety of viral doom and complete loss of income. Accomplishing anything at this point in time is being real difficult, so nothing ends up getting printed, but I do manage to piece together some colours, and a wordmark I create, into into a small set of assets for a race kit design.

Success 🥳

The Logo & Wordmark for our Race Kit Design

An race kit design for nothing more than an excuse to practice some design, restricted to my small space in an empty downtown Edmonton, AB. I immediately sketch out a few ideas for a mark around the Hawrelak loop Allison will be running.

Image of a notebook sitting on a shelf with shadows in the background. On the notebook are about 5 or 6 sketches of a logo word mark for "10K" to start our race kit design.

It’s four and a quarter’ish laps, so the eccentric circles really jump from the page of a few initial doodles for me. We all know and love the Hawrelak Run Loop. The small hill at the sharp pitch in the north east entrance, the loss of GPS in the trees around the heart shaped north west bend, before getting all wild after the good bathrooms in the south of the park.

The Race Kit Design Complete Logo

A logo word mark for our race kit design that reads: The Alliecat Peterson 10k TT powered by Northern Distance Project. The 0 in 10K is four concentric circles outlining the path of Hawrelak park. All text and images are two shades of blue with a hint of teal, on white.

The primary piece of information to communicate is 10K, for in running, distance is the primary form of classification. Once it’s clear I’ve got some options that can work to communicate 10K with this mark, I go digital and open Sketch to start laying down some curvy lines with the pen tool.

Six squares with two shades of blue with a hint of teal, white, and two black backgrounds. Each has a different colour icon of four rings replicating the Hawrelak Loop.

Colours

The brighter blue is the origin colour all others are based off of. I play with fire orange colour combined with a 80’s snowmobile manufacturer logo font, but it does not pan out. Ultimately I end up with the thick fonts, thick lines, thick everything we see below, and plenty of accessible colour options 🎉

Five vertical bars with the five different colours ranging from black (#333333) to teal/navy (#005562), more of a blue (#008BA1), and a lighter blue (#5DD1E3) with a light grey (#F5F5F5). Each is labeled with the Hex code in brackets. This is our race kit design palette.

Time For Some Action

Day of, I play both photographer and pacer putting in 6km on foot, and snapping a few photos for the other 4km. With but a handful of images, and the visual assets produced, I have no problem putting some posts together.

I won’t lie, it is a little hectic pacing at 4:00/km’ish for a few KM’s, jumping on a bike to photograph, pace again … then realize you kind of need to beat them to the finish to catch the conclusion of a hard effort — the image used for the campaign. First time for everything.

Three square panels showcasing our race kit design, the first a bright blue background with a word mark that reads: The Alliecat Peterson 10k TT powered by Northern Distance Project. The 0 in 10K is four concentric circles outlining the path of Hawrelak park. The second square is black with a race bib in blue, and the third is a background image of a women gasping for air after a running race with the logo large in the different colours and the word mark.
Photos from Allison's "Alliecat Peterson 10K TT" at Hawerelak Park in lieu of COVID-19 race cancellations in Edmonton, AB CAN.
A black racing bib for the Alliecat Peterson 10K TT with the number 0001 in large.
The Alliecat Peterson 10K TT finish line tape with a bright blue background and darker blue / white logos and writing.
A logo word mark that reads: The Alliecat Peterson 10k TT powered by Northern Distance Project. The 0 in 10K is four concentric circles outlining the path of Hawrelak park. All text and images are black on white.

A fun little project, for no real purpose, whipped together in a couple days of work, and I couldn’t be happier with the results. Watch for this mark on the socials for the next iteration of Allison wanting to test herself through another episode of All Kinds of Hot Sauce Spicy 🌶 10K TT.

The ring icon from our race kit design, complete with various ring colours from our palette, wrapped around the final image of Allison post TT gasping for air and the wordmark centered.

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