Alliecat Peterson 10K TT Race Kit Design
May 2 2020 // Hawrelak Park, Edmonton, AB
Everyone is isolating, but runners are still training. Time trials are all the rage in-between stupid push up and food challenges — first time isolaters 🙄.
Needless to say, when Allison mentions a 10K time trial, I immediately get to work in-between the impending anxiety of viral doom and complete loss of income. Accomplishing anything at this point in time is being real difficult, so nothing ends up getting printed, but I do manage to piece together some colours, and a word mark I create, into into a small set of assets.
The Mark & Wordmark
A word mark for nothing more than an excuse to practice some design, restricted to my small space in an empty downtown Edmonton, AB. I immediately sketch out a few ideas for a mark around the Hawrelak loop Allison will be running.
It’s four and a quarter’ish laps, so the eccentric circles really jump from the page of a few initial doodles for me. We all know and love the Hawrelak loop. The small hill at the sharp pitch in the north east entrance, the loss of GPS in the trees around the heart shaped north west bend, before getting all wild after the good bathrooms in the south of the park.
The primary piece of information to communicate is 10K, for in running, distance is the primary form of classification. Once it’s clear I’ve got some options that can work to communicate 10K with this mark, I go digital and open Sketch to start laying down some curvy lines with the pen tool.
The brighter blue is the origin colour all others are based off of. I play with fire orange colour combined with a 80’s snowmobile manufacturer logo font, but it does not pan out. Ultimately I end up with the thick fonts, thick lines, thick everything we see below, and plenty of accessible colour options 🎉
Time For Some Action
Day of, I play both photographer and pacer putting in 6km on foot, and snapping a few photos for the other 4km. With but a handful of images, and the visual assets produced, I have no problem putting some posts together.
I won’t lie, it is a little hectic pacing at 4:00/km’ish for a few KM’s, jumping on a bike to photograph, pace again … then realize you kind of need to beat them to the finish to catch the conclusion of a hard effort — the image used for the campaign. First time for everything.
A fun little project, for no real purpose, whipped together in a couple days of work, and I couldn’t be happier with the results. Watch for this mark on the socials for the next iteration of Allison wanting to test herself through another episode of All Kinds of Hot Sauce Spicy 🌶 10K TT.
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